Is it really the best place to list and advertise your business, though? Let’s find out! Who Uses YP.com or The Real Yellow Pages App? Now that it has expanded its services to local advertising, display advertising, web design, and direct marketing, people avail of their services without thinking twice. In an attempt to stay relevant, it made an online transition.īecause the Yellow Pages was able to successfully position itself as the leading resource for finding local businesses and service providers, many automatically assume, especially the older generation, that it remains to be a top platform for business listings. However, as soon as the Internet took over and trumped the telephone as our main channel of communication, the Yellow Pages slowly started to become insignificant. And, it was one of the most trusted resources in terms of business listings. It was the perfect place for local businesses to promote their services.
Whether they’re looking for someone to repair a certain appliance, or a dress to rent for a wedding, they relied on the Yellow Pages for answers.Īs you already know, the Yellow Pages is a telephone directory of local businesses that are organized by category.Īs it was the only reference available then, everyone used the directory regularly to find contact information.
Before the digital age, people would scan through the Yellow Pages whenever they’re looking for a service.
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